Everyone has a cause they care about and pursue. Everyone has a reason for at least some of their actions, purchases, and social media posts. If you don’t, I imagine you have a hard time getting out of bed. But even then, I know there’s something you care about, even if you’re not actively promoting it.
I care about helping others. If a clothing store tells me that their reason for being is to help others, and they do that in the way they obtain materials and provide training, jobs, and education to their local community members, I will buy their clothes even if they are typically out of my price range. Or pink. Or not exactly my style. I’ll buy them for someone else if it means I get to help a cause I believe in.
Likewise, if you care about animals, and a shoe store says that their company was started so the profits could be used to help local animal shelters, you’ll want to buy those shoes. We like to promote our causes by supporting companies that also believe in our causes.
It’s even better when you can get into a career that furthers your cause. My cause is helping others. I tried to do that with engineering. I wanted to innovate and use new designs and technology to make products that would really benefit the community. But that didn’t seem like it was going to happen. When I switched to teaching, it was like sliding a puzzle piece into place. I got to help others in a way that I did not imagine I wanted to. There were lots of reasons I didn’t want to be a teacher and only one reason that I did. My one reason for wanting to be a teacher was to further my cause.
What’s your cause? How do you pursue it?